Many people ask me how I got into this business. I thought it would be a great time for me to share this story with you as you consider allowing us to become your business partner for your search engine ranking tasks.
I have to admit, I got into this business by mistake.
I started a software company right out of college that grew to more than 40 employees. I successfully sold that company a few years ago. Since I have always loved technology and I am a sports nut I developed a website that offered a very specific product line (basketball training aids to help kids shoot and dribble a basketball) and mistakenly thought that the search engines would find it and reward me with high rankings, free traffic and sales.
I waited and waited. I waited for 3 months and I still could not find the site on the internet, no matter what I typed into a search engine (unless I entered the exact url as the keyword). I read everything I could find about how to get the site highly ranked by conducting a series of on-page optimization routines and was frustrated when I did all that was asked of me, even became certified in on-page SEO techniques, but was still unable to be found on the internet.
It was about that time that I wrote an article about a junior high summer basketball workout program that I thought would be great for basketball coaches to give to their teams at their end of the season banquet. In the article I linked back to the site for a couple of the keywords that I thought would work well and the article was published on one of the public article directories...all of the sudden, I was able to find my web site registering with all the search engines. People took the article and placed it on their sports blogs and kept the links in place. The one-way links turned out to be the key to having my site found on the internet.
Not really understanding why it worked, I began to write articles as part of my regular routine and I developed a system to ensure that they were posted to hundreds and sometimes thousands of blogs and web 2.0 sites per published article. The simple on-page optimization methods combined with the content creation system allowed the rankings for my main keywords to go straight to the top of the search engines and my sales followed.
I told a few friends who owned businesses about how I was able to get such high rankings for my websites (yes, by then I owned and operated several) and offered to test the theory out on their sites. I was able to replicate the results on each and every site I worked with and developed a process to ensure that I could produce repeatable results.
After testing the process on dozens of sites for free, I began to offer the process as a service to help other sites get ranked highly for a few keywords. I limit our staff to working with just one client per keyword so we stay very focused on delivering the quality and performance I knew made such a difference to my sites.
Our team has grown to become specialists in working with product related, information providing and professional service web sites. The process is not for everyone but works extremely well for those interested in achieving high rankings for a smaller number of keywords.
