|
One of our customers in the music furniture business wanted to grow the on-line portion of their business. Their site ranked in the top 20 on major search engines for their main keyword but had little else ranking well.
Goals of the Campaign: Our first goal was to rank consistently high for their primary keyword and allow the other targeted keywords to enjoy the lift from that success. We also wanted to increase traffic but realized that would be a by-product of improving the ranking of several of the keywords.
We wrote 2 articles and dripped them onto our article and blog site network allowing 2 backlinks per article for the main keywords. We performed some minor on-page adjustments to be sure the pages we were targeting were relevant and contained either H1 or H2 tags using those same keywords.
Results: At the end of month 1 we were consistently in the top 10 for our primary keyword and had listings for each of the major product categories in the top 20. By the end of month 2 we were number one for our keyword although the position bounced between number 1 and number 4 for about 3 weeks into month 3. At the end of month 3 we were solidly number 1 and each of the major product category keywords were ranking in the top 10 for those keywords. MSN responded the fastest, quickly positioning us at #1 and then Yahoo and Google followed shortly thereafter.
The traffic has increased by a factor of 3 and the conversion rates have doubled from less than 2% to a slightly more than 4%. Total sales have tripled when compared to same month sales in the prior year and is now approaching $40,000 per month.
Out of respect for the website owner we have not provided their address. If you wish to know it please contact us directly at info@searchenginranking.net and we will send it to you. This case study is typical, not extraordinary - let us do the same for you.
|
