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The travel industry is very competitive. There are hundreds of travel agencies in every town and many national agencies competing for the sophisticated traveler's dollar. When we contacted a corporate travel agency about helping them to rank better they were skeptical about being able to obtain any high rankings due to the competitive nature of the industry. They took us up on our 30 day free trial and we began with no listings at all for any of the keywords they desired.
After a short site review we went to work. We asked them to do two things to their site. The first was to include a couple of the targeted keywords in their title meta tag. The second was something we do not ask clients to do very often, but in this case we thought it was important because the site did not have many pages and the theme of the site was hard to figure out by the search engines. We asked them place an H2 title tag on the site with the keyword inside of the tag. (If you would like to have us show you what the search engines think the theme of your site is, just as through our free ROI Analysis, we would love to show you).
After 30 days we saw each of the keywords ranking and the one at the beginning of the title tag was already in the top 100 on Google. The owner of the site was pleased with that result and signed up for the service. The rest of the story is much like we deliver to customers time and again. We saw the rankings increase steadily in months 2 and 3 and then fall back in month 4. We see this happen in about half of our projects and we believe that what happens is this - the search engines react to our backlinking service very predictably until the terms are about to enter the top levels of the search rankings. They tend to pause for a few weeks to do a complete evaluation of the site. We notice the indexing of the site occurs at a much more frequent pace and that many additional keywords also begin to be ranked during this time frame.
After a few weeks and the continuation of the service the search engines rewarded the site with a top ten ranking for the primary keyword and top 20 for the other 3 we were focusing on for the client. One additional month of effort had the ranking stabilized and of the additional keywords, 2 others were in the top 10.
Out of respect for the client we did not provide their web address. If you wish to know the site, please e-mail us at info@searchengineranking.net .This case study is typical, not extraordinary - let us do the same for you.
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