Building a New Website?

building a website

When you are thinking about making a new website, you need to think about layout, content and what your call to action is going to be. All of these areas need to be considered and planned out with your web designer.

Let’s discuss each of these areas specifically.

Layout –
Websites need to be well organized, so that people can navigate through the site easily and encourage exploration. Well-designed websites will encourage sales and bring visitors back time and time again. If you have products they should be easy to find, have clear descriptions and pricing. The use of imagery, color tones, links and overall setup should not be overlooked. Also, never underestimate the importance of the background content, animation and illustrations.

Content, of course, is not only necessary for search engine optimization, but it’s necessary to inform your visitors of your product and the benefits of purchasing. Internal links need to seamlessly connect the visitor with the correct information and enable them to find what they are looking for quickly and accurately. Your content needs to be able to raise brand awareness and product recognition while attempting to capture new customers. If you don’t know how to create or design content to capture your intended audience, your web designer or online advertising company can help you.

Call to Action-

Every website needs a clear call to action / clear objective for purchasing something, filling out a contact form, or signing up for a newsletter. When you have a call to action is adds focus to your website, creates a way to measure your site’s successfulness and gives clear direction to your visitors. When considering making your call to action think about possibly:

-  Use active language – Call now! Buy, Register, Subscribe
-  Offering a little extra – incentives or discounts
-  Position it clearly on the page – with a distinct color
-  Make it BIG and have a call to action on every page of your site

Building a website requires a great deal of thought and preparation. Taking the time to ensure that your layout, content and call to action are properly executed will help the success of your site and the acquisition of customers and repeat sales. Search engine optimization can be greatly enhanced when a website is well thought out and the layout is correct. If you need help finding a qualified web developer, we can help.

About the Author

About Chuck Stewart

Introduction: Enjoy Family, Church, Coaching Basketball, and Work
Occupation: Run an SEO firm called SearchEngineRanking.Net. Also serve as a partner and advisor to small businesses.
Employment: SearchEngineRanking.Net Owner, 2008 - present
Education: Miami University Marketing, Finance, 1981 - 1985
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