Don’t Let Internet Traffic Walk Away



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When you are selling on line, you need to make sure that once to your site, your visitors are increasing your bottom line by purchasing something.  The goal of leveraging each visitor should be your primary concern.  That traffic is not easy to come by so making the best of it is important.  I’ve put together some tips to help you profit from your traffic

 

  1. Make sure that you have the customer subscribe to your mailing list/newsletter. Having a list of visitors that have opted-in can help you continue to market to visitors once they have left your site.  Additional ways to market can lead to increased profits down the road.
  2. Have a call to action button to call visitors attention to something that they can get for free. Before you give anything away, collect some information from the via a web form in order to find out more information about their needs and what brought them to your site. Examples of something free include discount codes or a downloadable white paper. Collecting information can help your marketing department fine tune their marketing plan and advertising strategy.
  3. Consider renting out space on your website to advertisers. When visitors click on these ads – you earn money. If the ads are relevant and helpful – the payoff can be exceptional.
  4. If you have a high traffic site you may also want to consider renting out space to advertisers via a banner or adding an exit pop-up ad.  Both can generate cash and help you increase your bottom line without too much on site clutter.

Of course the most important thing to do with a visitor to your website it to convert them to a customer.  Keeping your website relevant, providing exceptional products or services and keeping your website up to date is the first step to realizing this goal.

About the Author

About Chuck Stewart

Introduction: Enjoy Family, Church, Coaching Basketball, and Work
Occupation: Run an SEO firm called SearchEngineRanking.Net. Also serve as a partner and advisor to small businesses.
Employment: SearchEngineRanking.Net Owner, 2008 - present
Education: Miami University Marketing, Finance, 1981 - 1985
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