How We Got Started



starting-the-raceAs we kick off our new website, I thought I would take a moment to let you know how it all began.

Throughout the years, many people have asked me how I got into this business. And, I have to admit, I got into this business completely by accident.

I started out my career by building a software company right out of college that grew to more than 40 employees over the years. After successfully selling that business, I was looking for a new challenge. Since I have always loved technology and I am a sports nut, I decided to develop a website that offered a very specific product line. My site was about basketball training aids to help kids shoot and dribble a basketball. Once the site was live I mistakenly thought that the search engines would find it and instantly reward me with high rankings, free traffic and sales. This did not happen.

I waited and waited. I waited for 3 months and I still could not find the site on the internet, no matter what I typed into a search engine (unless I entered the exact URL as the keyword). So I started to read. I read everything I could find about how to get the site highly ranked by conducting a series of on-page optimization routines. Doing so left me frustrated because even though I followed all the steps, and became certified in on-page SEO techniques, I was still unable to find my own web site on the internet.

It was about that time that I wrote an article about a Junior High summer basketball workout program that I thought would be great for basketball coaches to give to their teams at their end of the season banquet. In the article, I linked back to my website for a couple of the keywords that I thought would work well and the article was published on one of the public article directories. All of the sudden, I was able to find my web site on all the search engines. It appeared that other people liked what I wrote and soon it was apparent that people had taken the article and placed it on their sports blogs keeping the links in place. These one-way links turned out to be the key to having my site found on the internet. (Look for Part 2 – the story continues…)


About the Author

About Chuck Stewart

Introduction: Enjoy Family, Church, Coaching Basketball, and Work
Occupation: Run an SEO firm called SearchEngineRanking.Net. Also serve as a partner and advisor to small businesses.
Employment: SearchEngineRanking.Net Owner, 2008 - present
Education: Miami University Marketing, Finance, 1981 - 1985
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