Penguin 2.0 Update


On May 22nd, Google launched its most recent algorithm update called Penguin 2.0. Since Penguin 2.0 rolled out, there are some developments that have begun to surface that hint at what exactly is shifting for content marketers and search engine optimization professionals.

What does this update mean for your web site?  Let’s take a look at a few changes that seem to be occurring.

Don’t try to Fool Google with overly Optimizing your Website

Google has caught on to websites that try to use their header, footer and navigation areas as additional places to stuff in keywords.  Discontinuing this practice sooner rather than later is suggested so that Google doesn’t penalize your website.

Don’t go Crazy with Ads on your web site

In the past some websites have just been huge depositories for advertisements.  Putting too many advertisements on your site (above the fold) seems to have irritated Google enough to have turned this into something you just do not want to do.  So keep the advertisements in check.

Content and Authority is still KING

Google seems to be paying more attention to your credentials and content.  If your web site is considered an authority in your particular niche you are likely to see that pay off in the form of higher rankings. Note: You may want to re-think your role in publishing advertorials.  Definition: An advertorial or infomercial is an advertisement designed to simulate editorial content, while at the same time offering valid information to your prospective clients. Moving forward it doesn’t appear that Google is giving authority to these so do not expect link credibility.

Watch out for Crawl Errors

You want to make sure that when the spiders crawl your website that they aren’t running into problems.  Problems with crawl errors affect directly your sites authority.  If the spiders can’t crawl your site without running into errors you are not going to be rewarded with rankings.  So use your Web Master tools, pay attention to the errors and fix them as soon as possible.  The bottom line is that when the spiders are traveling the roadmap of your web site, you don’t want them to get lead to dead ends, detours or lost roads.

These Penguin updates haven’t impacted our customers – have they affected you?  If you are having Penguin 2.0 issues, give us a call.  We’d love to help you increase your rankings so that you can increase your sales.

About the Author

About Chuck Stewart

Introduction: Enjoy Family, Church, Coaching Basketball, and Work
Occupation: Run an SEO firm called SearchEngineRanking.Net. Also serve as a partner and advisor to small businesses.
Employment: SearchEngineRanking.Net Owner, 2008 - present
Education: Miami University Marketing, Finance, 1981 - 1985
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